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本次评奖,康师傅冰红茶重新上市的案例拿了一个饮品类的金奖。广告主是“顶新饮品事业群”,企划本部的资深协理陈文蕾女士亲临了大会。而执行的广告公司则是精信下属的一家名为3G的公司,总经理陈志明也作为广告公司的代表到达了会场。 据陈文蕾女士介绍,通过重新定位、包装上市的冰红茶,销售业绩超过去年的50％,作为评选效果的艾菲奖可谓是名至所归了。早于1997年6月就已面市
The award, Master Kong ice tea market again took the case of a gold medal category. Advertisers are “top new beverage business group,” Ms. Chen Wenlei, Senior Associate of Planning Department, came to the conference. The implementation of the advertising company is a letter under the 3G company called a letter, Chen Zhiming, general manager of the advertising company as the representative arrived at the venue. According to Ms. Chen Wenlei, through the repositioning and packaging of ice tea, the sales performance surpassed last year’s 50%, and the Effie Awards as the selection result are worthy of the name. As early as June 1997 already available