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2015年零售行业发展报告显示,在成本持续走高、电商数量加大等问题的冲击下,百强超市门店扩张速度放缓,关店数量上升。随着人们消费观念的改变,消费者要购买的已不只是产品本身,他们更关心产品背后的企业文化。陈设艺术在超市企业形象塑造中起着不可替代的作用,但超市陈设只有适应消费者心理需求,才能更好地发挥陈设艺术的作用,才能促进商品的销售,才能更好地改善超市品牌辨识度和企业形象。
In 2015, the Retail Industry Development Report showed that under the impact of such problems as the cost continued to rise and the number of e-commerce providers increased, the number of stores in the top 100 supermarkets slowed down and the number of closed stores increased. As people’s consumption concept changes, consumers have to buy more than just the product itself, they are more concerned about the corporate culture behind the product. The furnishings art plays an irreplaceable role in shaping the corporate image of the supermarket. However, only by adapting the psychological needs of the consumers to the supermarkets’ furnishings can the functions of the furnishings be better displayed in order to promote the sales of the merchandise so as to better improve the supermarket brand recognition And corporate image.