实现企业营销升级更重要的前提是,系统地推动营销思想的全面提升。导致中国不少企业陷入营销困境的原因之一,是决策者陷入了固定的营销操作套路难以自拔。尽管认真做好各项具体的营销工作仍然十分重要,但比这些更加重要的,却是系统地推动营销思想的全面提升。一、关注细分市场,走出“大众市场”尽管消费者的购买力在不断提升,但企业却发现,让消费者掏腰包越来越困难。其根本原因,是企业没有根据消费者消费习惯和消费 More important premise for realizing enterprise marketing upgrade is to systematically promote the overall promotion of marketing ideas. One of the reasons why many Chinese enterprises are caught in marketing dilemmas is that policymakers are stuck in a fixed marketing operation. Although it is still very important to do all the specific marketing work seriously, what is more important than these is to systematically promote the overall promotion of marketing ideas. First, focus on market segments, out of the “mass market ” Although the purchasing power of consumers continues to improve, but businesses have found that allowing consumers to pay more and more difficult. The fundamental reason is that companies do not base on consumer spending habits and spending