邮政音像书店自一诞生就面临着诸多困难，面对竞争，邮政必须超越传统经营方式，重塑经营理念，才能适应市场变化，在竞争中立于不败之地。邮政涉足图书音像业的利与弊邮政开办图书、音像业务，利用现有网点资源，充分发挥邮政网络优势实行连锁经营，对治理国家图书、音像市场 Since its birth, the postal audio-visual bookstore is facing many difficulties. In the face of competition, the postal government must surpass the traditional mode of operation and reshape its business philosophy in order to adapt itself to market changes and remain invincible in the competition. The advantages and disadvantages of the postal service involved in the book and audiovisual industry The postal service of providing books and audiovisual services has utilized the existing network resources to give full play to the advantages of the postal network to implement the chain management and to the management of the national books and audiovisual markets