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当下,各种各样的视觉图像、景观在科学技术的推动下大量地涌入人们的视野,影响着人们生活的方方面面,每个国家、地区因不同的文化、风俗有着自己独特的视觉文化风貌。银川作为宁夏的省会有着非常丰富的视觉文化资源,岩画、西夏文字、地域性代表建筑等都体现着地区的物质和文化发展特征。分析这些地域视觉文化特征,对利用这些资源构建区域性的视觉文化,打造城市形象有着巨大的作用。
Nowadays, all kinds of visual images and landscapes have been flooded into people’s eyes under the impetus of science and technology, affecting every aspect of people’s life. Each country and region has its own unique visual culture due to different cultures and customs . As the capital of Ningxia, Yinchuan has a very rich visual and cultural resources. Rock paintings, Xixia characters and regional representative buildings all reflect the material and cultural development of the region. The analysis of the visual cultural features of these regions plays a huge role in using these resources to build a regional visual culture and create a city image.