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随着人们生活水平的提高,城市家庭居民在汽车、房产、旅游、保险、子女教育上的花费逐渐增大。这些家庭大宗消费通常决策过程长,而在购买过程中,购买的倡议者、决定买什么的人、支出大小决定者和实际的消费者往往由不同的家庭成员担当。近日,指标网(www.horizonkey.com)委托零点调查在京沪穗汉蓉等全国10大城市,对5386个家庭在旅游、保险、买房、买车、子女教育五项家庭消费的购买意向及决策过程做了初探式研究。调查采用多段随机抽样的方式获得受访家庭,在家庭中采用KISH抽样法获得受访者。
With the improvement of people’s living standards, urban family residents spend more on education in cars, real estate, tourism, insurance and children’s education. The mass consumption of these families is usually long in the decision-making process. In the course of the purchase, the proponents of the purchase, the people who decide to buy, the size of the expenses and the actual consumers are often taken by different family members. Recently, the index website (www.horizonkey.com) commissioned a zero-point survey in Beijing, Shanghai, Guangzhou and Shanghai and other 10 major cities nationwide, on the 5386 families in the travel, insurance, buy a house, buy a car, children’s education, five family consumption purchase intention and Decision-making process to do a preliminary study. The survey used multi-stage random sampling method to obtain the interviewed families and adopted KISH sampling method to obtain the respondents in the family.