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自1993年《东方时空》开播,电视媒体就已经不局限于对黄金时段的竞争,开始逐渐把目光投到“早间”这一特殊而具潜力的时段上。如今,早间电视新闻节目在我国已经进入成熟期,除央视外,一大批优秀的早间电视新闻节目成长起来,但也有很多节目由于内容缺乏特色、编排不合理,导致节目定位不够成熟,品牌效应不突出。本文以北京卫视的《北京您早》节目为例,对新闻内容与节目编排特色两方面进行探究。
Since the opening of the “Oriental Space and Time” in 1993, the television media has not only been confronted with the prime time competition, but has gradually begun to cast its eyes on the special and potential period of “morning”. Nowadays, the morning television news program has entered a mature stage in our country. Apart from CCTV, a large number of excellent morning television news programs have grown up. However, due to the lack of features and the unreasonable arrangement of programs, the program positioning is not mature enough and the brand Effect is not prominent. This article takes Beijing Satellite TV’s “Beijing You Morning” program as an example to probe into the two aspects of news content and programming features.