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通过授权业务这扇窗户让受欢迎的电视剧的影响达到最大化,这样机会可能并不多,但是,AETN新授权程序的诞生是当今律师满足客户需求的缩影一部热播剧经常会产生大量的利润丰厚的产品授权机会。然而,通过授权业务这扇窗户让受欢迎的电视剧的影响达到最大化的机会可能很少。复杂的授权程序促使品牌所有者必须灵活利用稍纵即逝的机会。本文将讲述A&E电视网络公司(下称“AETN”)的公司法律顾问如何改革其产品授权许可程序。通过与公司内部的消费品部门和外聘律师的合作,新的授权程序把热播的《鸭子
This opportunity may not be much by maximizing the impact of popular TV shows by authorizing this window of business, but the birth of the new AETN licensing program is a microcosm of current lawyers’ ability to meet customer needs. A hit play often produces a large Profitable product licensing opportunities. However, there may be few opportunities to maximize the impact of popular TV series by authorizing this window of business. Complex licensing procedures have prompted brand owners to make the most of their fleeting opportunities. This article describes how corporate legal counsel for A & E Television Networks (“AETN”) reformed its product licensing program. Working with the consumer products division and outside counsel within the company, the new licensing process sends the hit "Ducks