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随着大众传媒的传播技术和理念的发展以及人们对体育内容需求的日益增长,体育电视节目受到人们的青睐。依靠大众媒体在全社会范围内进行体育文化传播具有重要意义。长期以来,电视媒体与体育文化之间形成了相互促进的关系,但同时也有传播上的困难。本文首先对所要探讨的体育文化进行界定,分析电视媒体在传播体育文化过程的作用以及自身的不足。同时,以中央电视台体育频道为主要研究对象,探讨了其作为代表性电视媒体体育文化传播的现状,并提出了最大化体育文化传播效果的对策。
With the development of mass media technology and concept of communication and the increasing demand for sports content, sports TV programs are favored by people. It is of great significance to rely on the mass media to conduct sports culture in the whole society. For a long time, there has been a mutually reinforcing relationship between the television media and sports culture, but at the same time there are difficulties in communication. This article first defines the sports culture to be explored and analyzes the role of TV media in the process of disseminating sports culture as well as its own shortcomings. At the same time, taking the sports channel of CCTV as the main research object, this paper discusses the status quo of its transmission as a representative television media and puts forward some countermeasures to maximize its effect.