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需求弹性,是指需求数量和相对变动价格的相对变动之比。图书作为商品,本身是具有需求弹性的,而且,其中部分品种的弹性很大。但现阶段,我国图书商品的经营者在其经营活动中并没有很好地利用图书的需求弹性来为其经营活动服务,现行的图书定价办法,几乎没有考虑图书的需求弹性因素。随着图书发行改革的深化,有必要进一步改革图书的定价办法,在图书定价上充分利用各类图书需求弹性的特点,使图书的价格充分反映读者的需求状况,形成真正规范化的图书市场,更好地繁荣我国的出版发行事业。
Demand elasticity refers to the ratio between the quantity of demand and the relative change in the price of a change. As a commodity, books are themselves demand-elastic, and some of them are very flexible. However, at this stage, the operators of book products in our country do not make good use of the demand elasticity of books in their business activities to serve their business activities. The current book pricing methods hardly consider the demand elasticity of books. With the deepening of the reform of the book distribution, it is necessary to further reform the book pricing methods, make full use of the characteristics of the demand elasticity of various books in the book pricing, so that the book price fully reflects the needs of readers, to form a truly standardized book market, and more Well prospered our publishing and publishing business.