从当今世界营销领域的现状和发展趋势出发 ,把国际正在通行的先进的E mail营销引入图书营销领域 ,结合我国出版业界的实际情况 ,详细地分析E mail营销的特点、优势、策略和实施方法 Starting from the current situation and development trend in the field of marketing in the world, this paper introduces the advanced marketing of E-mail, which is currently in use in the world, to the field of book marketing. Combining with the actual situation of publishing industry in our country, this paper analyzes in detail the characteristics, advantages, strategies and implementation methods of E-mail marketing