在深化国企改革进程中，除了建立现代企业制度这个重大课题之外，还有科技投入、十件立化律论、企业精神培育、企业形象塑造这些属于企业文化力的开发问题。企业形象设计，是近年来企业文化建设中的一个热点，各种类型的企业越来越重视形象问题。比如北京的蓝岛大厦，坚持“以 In the process of deepening the reform of state-owned enterprises, besides the major task of establishing a modern enterprise system, there are technological developments, ten legalization theories, the cultivation of corporate spirit, and corporate image-shaping, which are corporate cultural development issues. The corporate image design is a hot spot in the construction of corporate culture in recent years, and various types of enterprises have increasingly attached importance to image issues. For example, the Blue Island Building in Beijing adheres to