城市台一直是推动我国广播电视产业发展的重要力量。虽然城市电视台覆盖人口远小于中央电视台和省级卫视,但其拥有的地缘优势,使其在细分市场上拥有不可小觑的实力,成为广告客户青睐的对象。广告收入是城市台目前最主要的创收. Urban Taiwan has always been to promote the development of China’s radio and television industry an important force. Although the coverage of urban television stations is much smaller than those of CCTV and provincial satellite TV stations, the geographical advantage they have in the market makes them an unshirkable strength in the market and become the target audience of advertisers. Advertising revenue is the most important city station income.