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前几年,国际公关协会前主席萨姆·布莱克先生来杭州作报告,结束时的一句话给我印象最深,他说:“最后,我要强调:公关活动细节问题很重要。”不过,真正理解这句话的深刻内涵,还是我带领学生搞了一次毕业策划活动之后。一些公关同行可能还记得,1995年,浙江工业大学’93公关班同学曾策划了一次主题为“公关世界——让世界更美好”的活动。现在回顾这次活
A few years ago, Mr. Sam Black, former chairman of the International Association of Public Relations, came to Hangzhou for a report. At the end of the sentence, I was most impressed. He said: “Finally, I would like to emphasize that the details of public relations activities are very important.” However, Understand the profound connotation of this sentence, or after I led the students to engage in a graduation planning activities. Some public relations peers may remember that in 1995, Zhejiang University of Technology ’93 public relations classmates had planned a theme of “public relations world - to make the world a better place.” Now review this live