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东巴文是一种兼备表意和表音成分的图画象形文字,比甲骨文的形态还要原始,属于文字起源的早期形态。东巴文字作为现存最完整的图像型文字,其构字功能及其所特有的图形特征为我们提供了将其作为视觉符号运用到现代图形设计中的可能性,研究其构字规律和符号化特征,在符号学的基础上寻求东巴文字与现代图形设计的结合点,将东巴文字作为设计元素利用其符号化表现特征,寻求和创造具有个性化、风格化的视觉语言表现形式无疑是较具探索意义的尝试。
Dongba is a graphic pictograph with both ideographic and phonetic components, which is more primitive than the form of the oracle and belongs to the early form of the origin of the word. As the most complete image-typed text, Dongba characters provide us with the possibility of using them as visual symbols in modern graphic design by studying their word-forming function and its unique graphic features. Characteristics, seek the combination point of Dongba script and modern graphic design on the basis of semiotics, and use Dongba script as the design element to utilize its symbolic representation characteristics to seek and create a personalized and stylized visual language manifestations More exploring the significance of the attempt.