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如今人们把有品牌的企业叫头脑型企业,它赚取的是超额附加值;把没有品牌的企业叫肢体型企业,它赚取的是低廉劳务费。伴随着房地产行业微利时代的开启,房企的品牌效应凸显,只有头脑型企业,才能有长远的发展。那么,房企对品牌建设的认知如何?怎么将产品与品牌建设整合起来?
Nowadays, people call branded companies brainstorming enterprises, which earn extra value. Enterprises with no brand name are called limb-type enterprises, and they earn low labor fees. With the opening of the meager profit era in the real estate industry, the brand effect of the real estate enterprises has become prominent. Only the brainy enterprises can have long-term development. So, housing prices on brand building awareness? How to integrate product and brand building?