红河卷烟厂（以下简称红烟）是１９８８年建成投产的一家小型卷烟企业。创业之始的３年平均生产卷烟不足５万箱,固定资产不到５０００万元,效益低下。在强手如林的烟草行业和众多大烟厂业已形成的烟草市场的夹缝中,红烟面临求生存的困境和严酷的市场竞争压力。当时有人提出“红 Honghe Cigarette Factory (hereinafter referred to as “Red Cigarette”) was a small cigarette enterprise put into operation in 1988. The beginning of the three-year start of the average production of cigarettes less than 50,000 boxes, less than 50 million yuan in fixed assets, low efficiency. In the confrontation between the well-established tobacco industry and the tobacco market that has formed in many big cigarette factories, the red smoke is facing the predicament of survival and the severe pressure of market competition. At that time someone proposed "red