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家庭期刊集团品牌部主任刘忠义在2013年12月(下)《青年记者》刊文,认为2013年杂志行业有以下创新:一是媒介融合程度加深,并有了被市场及用户一致认可的案例。绝大多数杂志作为媒介的社会参与价值及衍生的商业价值正迅速下降,这种趋势的不可逆转几乎成为行业的共识。2013年,杂志主管、主办方及实际运营者对移动互联网的重视度普遍加强,媒介融合意识及行动逐渐提高与加快。其中《壹读》融合的媒介组合给用户新的阅读体验,其出现在不同媒介上的内容兼具较强的
Liu Zhongyi, director of brand division of Family Journal Group, said in the magazine Youth Journal in December 2013 (below) that the following innovations were made in the magazine industry in 2013: First, there was a deepening of media convergence and a case of unanimous endorsement by the market and users . The value of social participation and the derived commercial value of most magazines as a medium are rapidly declining. The irreversibility of this trend has almost become the consensus of the industry. In 2013, magazines executives, organizers and actual operators generally attached greater importance to the mobile Internet, and their media convergence awareness and actions gradually increased and accelerated. Among them, the combination of “One Reading” media gives users a new reading experience, and the content appearing in different media both has strong