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当国内电冰箱行业逐步进入调整期,在加大高端产品开发力度的同时,冰箱市场也将呈现“高端+农村”的双核局面。面对如此局面,国内冰箱企业又将如何应对?本期电冰箱专题立足于2012年中国家用电器研究院所举办的电冰箱年会,以产品、技术、市场、服务渠道等内容为切入点,携手行业相关机构部门、业内专家和企业人士,共同解读电冰箱行业的发展之路,探寻未来中国电冰箱行业的蓝海。
When the domestic refrigerator industry gradually entered the adjustment period, while intensifying the development of high-end products, the refrigerator market will also show a dual-core situation of “high-end + rural area ”. The face of such a situation, the domestic refrigerator companies and how to deal with? This issue of refrigerator based on the 2012 China Household Electrical Appliances Research Institute held refrigerator annual meeting, product, technology, market, service channels and other content as the starting point, Work together with industry agencies, industry experts and business people to jointly interpret the development of the refrigerator industry, the road to explore the future of China’s blue ocean refrigerator industry.