本刊上期曾刊登一则消息,在不久前结束的“第二届全国报纸广告大赛”和“中华好风尚”主题公益广告设计奖中,深圳一家报社捧回的两个最高奖,竟是当代日本和台湾经典广告的翻版。系无任何创造或改变的剽窃作品。读罢,笔者不禁愕然,陷入久久的沉思之中。这是广告人的悲哀,更是广告人 In the last issue of the magazine, a message was published. In the “Second National Newspaper Advertisement Competition” and “China Good Style” public service advertisement design awards that were recently concluded, two top prizes won by a newspaper office in Shenzhen were actually contemporary. Reproduction of classic advertisements in Japan and Taiwan. It is a plagiarism work without any creation or change. Reading, I can not help but sadly, into a long period of meditation. This is the sadness of the advertiser, and it is the advertiser.