品牌对于企业来说十分重要。所谓品牌,俗称“厂牌”、“牌子”。通常是对企业的产品特色、产品质量、服务水平、营销策略以及在行业内的信誉度、知名度、影响力等诸多因素作用的综合与概括。这既说明了品牌具有丰富的内涵,又说明了品牌创立的不易。保住品牌创名牌是企业经营战略的重要内容。 Brand is very important for the enterprise. The so-called brand, commonly known as “label”, “brand.” It usually summarizes and summarizes the functions of the enterprise's product features, product quality, service level, marketing strategy and reputation, reputation and influence in the industry. This shows that the brand has a rich content, but also shows the brand is not easy to create. Maintaining a brand name brand is an important part of business strategy.