谈到这个话题,我觉得有必要先看一个标题:《“小皇帝”王俊凯的新年愿望……高考顺利啊!》,这是2016年年末发表于中国青年报文化版面的一篇稿件,标题出自一名退休返聘的老编辑之手,但又是省略号又是叹号,搬上微信公众号直接就能用。老编辑起完这个标题,还特地叮嘱夜班编辑,千万别把这些标点改了,“都是情绪啊”。事实证明,老编辑眼光独到,这个标题的传播效果非常好。连一贯爱做“标 When it comes to this topic, I think it is necessary to look at a title: ”“ Little Emperor ”Wang Junkai’s New Year wishes ...... The college entrance examination smoothly ah!“, This is a manuscript published in the culture of China Youth Daily at the end of 2016, Title from the old editor of a retired retirement hand, but it is also an ellipsis and an exclamation mark, move directly into the WeChat public number will be able to use. The old editor finished this title, also specifically told night shift editor, do not change these punctuation, ”are emotions ah “. Facts have proved that the original editors vision, the title of the spread of the effect is very good. Even consistent love to do ”standard