中小电商要找准自己的优势所在,在现有的基础上准确定位,放大优势,才能在市场占有一席之地。国家有关部门统计数据显示,2015年,全国电子商务市场交易额达到20.8万亿元,全国网上零售额38773亿元,同比分别增长35.70%和33.3%,成为我国经济新的重要增长点。如今,电子商务作为一种崭新的商务交易活动方式,已成为推动未来经济增长的关键动力。近年来,包 Small and medium-sized businesses to identify their own advantages, based on the existing accurate positioning, amplification advantages, in order to gain a place in the market. According to statistics from relevant state departments, in 2015, the trading volume of the national e-commerce market reached 20.8 trillion yuan and the online retail sales nationwide reached 3.8877 trillion yuan, up by 35.70% and 33.3% over the same period of last year respectively, becoming a new important growth point for China’s economy. Nowadays, as a new business transaction mode, e-commerce has become the key driving force for future economic growth. In recent years, the package