一、情感诉求广告及其作用 情感诉求广告主要通过情感的作用去促使消费者的购买力行为发生变化,即抓住能打动消费者情感方面的内容,去感染、召唤与说服消费者,进而达到诱导购买的目的。 情感诉求有许多内容,如:爱情、亲情、友情、道德、理 First, the emotional appeal of advertising and its role Emotional appeals Advertising mainly through the role of emotion to promote changes in consumer purchasing power behavior, that is, seize the emotional aspects of consumer sentiment to capture, summon and persuade consumers, and then to induce The purpose of the purchase. There are many emotional appeal, such as: love, affection, friendship, morality, reason