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免费的电子贺卡毫无利润,而且似乎也不能锁住客户,但这并不妨碍它成为电子商务的新宠。 Excite@Home以价值7.8亿美元购并了电子贺卡的领导者Blue Mountain Arts公司。与此同时,两个其它的主要竞争对手:Egreetings及AmericanGreetings.com公司,也准备公开上市。此外,就像其它的产业一样,传统的贺卡公司也试图跳上互联网这班快车。 Blue Mountain的业务主管Jared Schutz说,电子贺卡之所以能得到这么多投资者的青睐,是因
Free e-cards are not profitable, and do not seem to lock customers, but this does not prevent it from becoming the new darling of e-commerce. Excite @ Home purchased Blue Mountain Arts, a leader in e-cards for $ 780 million. In the meantime, two other major rivals, Egreetings and AmericanGreetings.com, are also going public. In addition, like other industries, traditional greeting card companies are also trying to jump on the Internet express train. Jared Schutz, Blue Mountain’s director of operations, said e-cards are so popular with investors because