菲利普·科特勒说,营销“是联结社会需求和产业运作的纽带”。他说,营销远不止是销售,它应该是一种使消费者和公司共同受益的社会行为。在科特勒看来,满足消费者需求在任何管理的优先次序中都必须居首位。他被美 Philip Kotler said marketing is “a link that connects the needs of society with the operation of the industry.” Marketing, he says, goes far beyond sales and should be a social activity that benefits both consumers and the company. To Kotler’s view, meeting consumer needs must be the top priority in any management. He is beautiful