计算机网络技术的发展,推动了网络与人们日常生活的结合,网络购物作为一种新的消费方式逐渐发展起来。由于网络的方便快捷迎合了现代人快节奏的生活,网络购物被越来越多的人所青睐,然而,作为网民数量最多的国家,我们的网络购物者比例却还小于国际平均水平,这表明我国网民对这种新的购物方式尚未完全认同,本文对这一问题进行分析思考,并尝试提出解决路径,以促进网络购物健康、快速发展。 The development of computer network technology has promoted the combination of internet and people’s daily life, and online shopping has gradually developed as a new consumption mode. However, as the largest number of Internet users, the proportion of our online shoppers is still less than the international average, indicating that the convenience and speed of the Internet have catered to the fast-paced life of modern people. Online shopping is favored by more and more people. Netizens in our country have not fully agreed on this new way of shopping. This article analyzes and considers this issue and tries to find a solution to the problem so as to promote the healthy and rapid development of online shopping.