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现代社会是信息高速发展的社会,在这个信息瞬息万变的时代,获取信息的方式多种多样。根据CIP数据统计,2016年出版30万种图书,期刊数量更大。书山书海的封面设计中,图形语言内容鲜明让我们能够根据这些图形信息很快抓住期刊想要表达的核心,也能够以此来决定是否购买这本期刊。由此可以得出,在这个科技与文化和谐发展的时代,封面的图形语言对期刊的发行和销售来说尤为重要。文章以《自然》期刊为例,详细探讨了期刊封面的图形语言在社会发展中的重要性和相关性,以及图形语言在期刊中的应用和重要地位。
Modern society is a society with rapid development of information. In this era of rapidly changing information, there are many ways to obtain information. According to CIP statistics, in 2016, 300,000 books were published, and the number of journals was even greater. In the design of Shushan Shuhai’s cover, the vivid content of the graphic language allows us to quickly grasp the core of the journal’s intended expression based on these graphic information, and to determine whether to purchase the journal. It can be concluded that in the era of harmonious development of technology and culture, the graphic language of the cover is particularly important for the issuance and sales of periodicals. The article takes “Nature” as an example and discusses in detail the importance and relevance of the graphic language of the journal cover in social development, and the application and importance of graphic language in journals.