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在最新制定的《新世纪上海文化发展规划》中,上海市提出了把文化产业建设成为其主导产业的目标。文化产业的发展有赖于文化消费的繁荣,因此研究文化消费就具有重要的现实意义。本文采用经济计量学的分析方法,对上海地区近几年来的文化消费发展状况进行研究,并在此基础上就如何实现上海市文化产业的持续性发展提出我们的建议。 一、实证分析的要素选择
In the newly formulated “Shanghai Cultural Development Plan for the New Century,” Shanghai proposed the goal of building a cultural industry into its leading industry. The development of cultural industries depends on the prosperity of cultural consumption, so the study of cultural consumption has important practical significance. This essay uses the econometric analysis method to study the development of cultural consumption in Shanghai in recent years, and on this basis, puts forward our suggestions on how to realize the sustainable development of Shanghai’s cultural industry. First, the empirical analysis of the elements of choice