目前我国尚未建立自己的电子商务测度指标体系,因而本文引介了北欧模型问卷调查方法。该方法非常灵活,具有普遍的代表性和广泛的适用性,且在许多国家进行了检验,已被国际上普遍认可而被联合国推荐。希望我国能在此基础上尽早完善我国的电子商务统计体系。 At present, China has not set up its own index system of measuring e-commerce. Therefore, this paper introduces the method of the Nordic model questionnaire survey. This method is very flexible, universally representative and widely applicable and has been tested in many countries and has been internationally recognized and recommended by the United Nations. We hope our country can improve China’s e-commerce statistical system as soon as possible on this basis.