“2004年,王老吉罐装饮料销售额将增长到2002年的5倍以上。从海南岛列青藏高原,到处都能看到王老吉的产品,仅仅一年多时间,王老吉凉茶已经从一个广东地方传统品牌,实现进军全国市场的梦想”。王老吉原是广东地区的一个老字号品牌,创始于1828年,拥有很好的口碑,但是却一直在华南这一区域市场徘徊。王老吉的功效有很多,必须找准一个能够符合全国市场、全国消费者都认可的一个“卖点”。经过长期、缜密的市场调查,我们发 “In 2004, Wong Lo Kat beverage sales will grow more than 5 times in 2002. Hainan Island from the Qinghai-Tibet Plateau, Wong Lo Kat can be seen everywhere, just over a year, Wong Lo Kat herbal tea has been from a local tradition in Guangdong Brand, to achieve the dream of entering the national market. ” Wang Lao Ji was originally an old brand in Guangdong. It was founded in 1828 and enjoys a good reputation. However, it has been hovering in the southern China market. Wong Lo Kat has a lot of effectiveness, we must find a country that can meet the market, consumers across the country are recognized as a “selling point.” After a long, careful market research, we send