论文部分内容阅读
阿里看中的日日顺价值,在于其强大的三四级市场渗透力海尔可以借助日日顺这个平台,进一步深化自身的互联网化变革在海尔日日顺物流公司总经理王正刚的电脑上,通常会有上万个小红点在迅速移动,每个小红点代表着一辆正在运输途中疾驰的货车。每年的双十一,则是小红点们集中“爆发”的时刻。2013年,海尔日日顺共承接了30万余单来自天猫的订单,其中大约三分之一是来自海尔。帷幕落下时,海尔以2亿多元的销售额夺得天猫双十一大家电单品类的销售冠军。尽管如此,后面发生的事情或许还是有些出入意料,2013年12月9日,海尔集团与阿里巴巴集团联合宣布达成战略
Ali fancy value of the Sun Yat-Sun lies in its strong penetration of 34 markets Haier can take advantage of this platform to further deepen their own Internet-based transformation Haier Nisshin Shun logistics company general manager Wang Zhenggang’s computer, usually There will be tens of thousands of little red dot moving rapidly, each little red dot represents a van galloping in transit. The annual double eleven, it is red dot their focus “burst ” moment. In 2013, Haier Shunyi received a total of more than 300,000 orders from Lynx alone, of which about one-third from Haier. Curtain falls, Haier with more than 200 million yuan sales won the Tmall double eleven appliances category sales champion. Nevertheless, what happened later may be some surprises, December 9, 2013, Haier Group and Alibaba Group jointly announced the completion of the strategy