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以方便面为代表的我国传统方便食品产业近年来增长乏力,行业内龙头企业纷纷寻求转型。2006年以来,国内方便面市场日趋饱和,企业间竞争异常激烈,形成康师傅一家独大的局面。根据2015年第一季度部分方便面生产企业发布的2014年度业绩报告,除康师傅在方便面领域保住并扩大了市场份额(46.8%)并实现盈利外,其他生产企业效益均谓惨淡。居行业第二位的统一方便面在2014年下半年虽着力推出创新产品—革面,仍
The traditional convenience food industry in our country, represented by instant noodles, has experienced sluggish growth in recent years. Leading enterprises in the industry are looking for transformation. Since 2006, the domestic instant noodle market has become increasingly saturated with fierce competition among enterprises, forming a dominant status of Master Kong. According to the 2014 annual results released by some instant noodle producers in the first quarter of 2015, except for Master Kong, which keeps and increases its market share (46.8%) in the instant noodle market and makes profits, the profits of other manufacturing enterprises are bleak. In the second half of 2014, unified instant noodle, the second largest in the industry, strived to introduce innovative products - leather