广告一直被认为是经济全球化的先头部队,它受到资本的直接驱动,它需要一种放之四海而皆准的通用语言,能跨越不同地区的差异,为目标受众所理解和接受。广告影像无国界、媒体无国界、受众无国界、广告制作理所当然的无国界。这就是我们在澳洲拍广告的启示。选景的艰难当初,我们接到故事文本,深深地 Advertising has long been considered the forerunner of economic globalization. It is directly driven by capital. It requires a universal language that is universal and can be understood and accepted by its target audience across different regions. Advertising images without borders, media without borders, audience without borders, ad production of course, without borders. This is our inspiration for filming in Australia. Difficult selection of the scene At the beginning, we received the text of the story, deeply