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案例背景春节营销就是每逢新春为广大手机用户带来的佳节问候的同时,将诸多节日活动网站、媒体节日资源相结合,通过新颖有趣的广告形式突出节日气氛,制造各类幽默、喜庆的元素凭借网络公关和论坛互动在互联网上扩散传播。根据节日期间目标受众的接触点,借助媒体的各类节日内容,有的放矢的把产品信息传递给受众,并利用春节对移动信息的需求,将业务有效提升。
Case Background Spring Festival Marketing is the Spring Festival for the majority of mobile phone users to bring the festive greeting at the same time, the festival website, the media festival resources, through innovative and interesting advertising highlight the festive atmosphere, creating all kinds of humorous, festive elements With the network of public relations and forums interactive diffusion spread on the Internet. According to the contact points of the target audience during the festival, with the help of various festival contents of the media, the targeted delivery of product information to the audience and the use of the Spring Festival’s demand for mobile information will effectively enhance the business.