主要结合对陶瓷服饰配件消费者的调研分析,从网页设计的界面体验设计、网页展示内容设计、互动交流平台设计三个方面来对陶瓷服饰配件的网页体验设计进行探讨。试图利用视觉、听觉、互动体验等元素有效地传递产品信息并吸引顾客,加强客户对产品外观、功能、文化、佩戴以及使用方法等方面的了解,使他们不仅买到合意的产品,更能感受陶瓷文化的魅力,产生美好的生活体验。 Mainly combining the investigation and analysis of the consumers of ceramic apparel accessories, this paper discusses the experience design of the website of ceramic apparel accessories from the three aspects of the interface experience design, the web content display design and the interactive communication platform design. Trying to use the visual, auditory, interactive experience and other elements effectively convey product information and attract customers to enhance the customer’s understanding of the product appearance, function, culture, wear and how to use, so that they not only buy the desired product, feel more The charm of ceramic culture, resulting in a better life experience.