中国广播电影电视集团将于２００３年４月１９日～２０日在北京举办中国首届电视品牌营销与整体包装国际研讨会。产品要以品牌来争夺消费者的购买力，电视频道也需要靠品牌来吸引观众的注意力，品牌消费是电视节目消费成熟的重要标志之一，而电视频道的整体包装是打造频道品牌 China Radio, Film and Television Group will host the first international seminar on TV brand marketing and overall packaging in Beijing from April 19 to April 20, 2003. Products to compete with consumers for the brand’s purchasing power, TV channels also need to rely on the brand to attract the attention of the audience, brand consumption is one of the important signs of mature consumer television programs, and television channels, the overall package is to create channel brands