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2008年,《指环王》中的精灵王子奥兰多·布鲁姆脚穿白底红蓝条纹的回力经典球鞋的照片一下子在网上热传,不少90后的粉丝们在父辈那里听说了回力曾经的辉煌:上世纪70年代,当人们普遍拿着三十多元的月工资时,一双回力球鞋的价格为十元左右人民币,可谓那个年代的奢侈品……老字号,品牌历史的珍贵价值诞生于1927年的上海回力鞋业,距今已有86年历史。“回力”取自英文单词“WARRIOR(勇士)”的谐音,在中文中则含寓“回天之力”。回力的商标是一
In 2008, the “Lord of the Rings” in the wizard prince Orlando Bloom wearing red and blue stripes on the back of classic basketball shoes photos suddenly hot on the Internet, after a lot of 90 fans heard about the power of the parents there Once brilliant: 70s of last century, when people generally hold more than thirty yuan monthly salary, a pair of back shoes for the price of about ten yuan, can be described as that era of luxury ... ... Old brand name, the birth of the precious historical value In 1927, Shanghai back to power shoes, dating back 86 years of history. “Pull back ” is taken from the English word “WARRIOR (warriors) ” homonym, in Chinese it contains “Back to power ”. Back to the trademark is one