春天里一场突如其来的SARS寒流,让绝大多数商家们觉得有点冷。其实仅仅是几个月的市场萧条也算不得什么,过去就过去了,真正让商家们冷的,不是一时收银机里钞票的清清冷冷,而是长期以来消费者的心太冷。 消费市场的低迷由来已久,拉动经济的三套马车总有一匹踟蹰不前,如何驾驭“消费”这匹烈马,是让很多经济学者头疼的事情,也是让更多鏖战商海的商家心痛的事情。以北京为例,目前北京市的总购买力为3801亿元,但其中银行存款就达2884亿元,占76.7％, A sudden spring SARS cold, so most businesses feel a bit cold. In fact, only a few months of depression in the market is nothing. The past is past. Truly let businesses are cold, not a moment of cash in the cash register to clear the cold, but for a long time consumers are too cold. The downturn in the consumer market has a long history. There is always a sluggish three-carriage economy in the economy. How to harness the “consumption” of this fierce horse is a headache for many economists. It is also a heartache for more merchant businessmen thing. Take Beijing as an example. At present, the total purchasing power of Beijing is 380.1 billion yuan, of which 288.4 billion yuan is bank deposits, accounting for 76.7%