在市场经济浪潮的冲击下，报业的竞争越来越激烈。首先是在发行上，接下来是日趋白炽化的广告竞争上，浪潮一浪高过一浪。专业报再也无法安于一隅与世无争了，只有直面竞争，在报林媒体中占有一席之地，并争得理想的份额，赢得更多的读者和市场，才能得到更多的生存与发展的机 Under the impact of the tide of market economy, the competition in the newspaper industry has become more and more fierce. The first is in the distribution, followed by increasingly incandescent advertising competition, wave after wave of waves. Professional newspapers can no longer rest in peace with the rest of the world. Only by confronting competition, gaining a place in the media in the newspaper and gaining an ideal share can win more readers and markets to gain more survival and development machine