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数字技术的发展使平面元素在多媒体广告中的应用更为多样,处理好视觉元素之间的关系及表现手法在多媒体广告设计中尤为重要。平面元素在多媒体广告的动态应用主要是从元素的空间构成和运动变化两方面表现出来的。声音的切入、色彩的辅助很好地渲染了广告效果,使广告更具艺术感染力,从而吸引消费者的注意力,提升品牌的识别效果。
The development of digital technology makes the use of graphic elements more diversified in multimedia advertisements. It is particularly important to handle the relationship between visual elements and expressive techniques in the design of multimedia advertisements. The dynamic application of graphic elements in multimedia advertisements is mainly manifested in the spatial composition and movement changes of elements. The sound of the cut, the color of a good rendering of the advertising effect, the ads more artistic appeal, so as to attract the attention of consumers and enhance brand recognition.