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[会议论文] 作者：Weiling Zhang,Guicheng Shi,
来源：香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 年份：2016
The concept of brand experience combines brand with consumer experience together,which has been carried out in numerous enterprise practices consciously or unconsciously.Disheveled practices need to b...
[会议论文] 作者：Weiling Zhang,Guicheng Shi,
来源：华人学者营销协会,上海财经大学商学院,上海市市场学会 年份：2018
This study proposes a new construct of pre-purchase brand experience(PPBE)under the context of high-involvement products.PPBE is consumers subjective,internal responses evoked by outside stimuli befor...
[会议论文] 作者：Yanting Yin,Guicheng Shi,Ting Cao,
来源：华人学者营销协会,对外经济贸易大学 年份：2017
Among both practitioners and academics,brand attachment,brand love,brand trust,brand loyalty and other related constructs have been well discussed and documented(Bratra,Ahuvia and Bagozzi,2011; olive,...
[会议论文] 作者：Ting Meng,Guicheng Shi,Nan Jiang,
来源：华人学者营销协会,上海财经大学商学院,上海市市场学会 年份：2018
Macau,the worlds largest gaming destination and the only Chinese territory where casino gambling is legal.The total gaming revenue was $33 billion in 2017 according to the Macau Gaming Inspection and...
[会议论文] 作者：Ting Cao,Guicheng Shi,Huimei Bu,Yanting Yin,
来源：华人学者营销协会,对外经济贸易大学 年份：2017
Both managerial evidence and academic research have confirmed that a retailers overall price image could influence customers purchase behavior.Price image is treated as an attitude in customers mind t...
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