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Are points like money? An empirical investigation of reward promotion effectiveness for multi-catego
[会议论文] 作者：Junji Xiao,Liyuan Wei,Guodong Li,
来源：中国人民大学 年份：2012
Point-based frequency reward programs are widely used by retailers as a sales promotion strategy. To promote a specific product category, retailers offer more favorable reward ratios so that members c...
[期刊论文] 作者：Jing Yang,Xingjing Liu,Fang Yuan,Jia Liu,Deli Li,Liyuan Wei,Xuejun Wang,Li Yuan,
来源：生物化学与生物物理学报（英文版） 年份：2020
X-box-binding protein 1(XBP1)is a protein containing the basic leucine zipper structure.It belongs to the cAMP-response element binding protein(CREB)/activating...
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