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[会议论文] 作者：Shuaitong Liang,Shouzhong Hu,
来源：The 12th Asian Textile Conference (第12届亚洲纺织会议暨2013年纺织学术年会) 年份：2013
As the domestic clothing e-commerce continues to evolve and mature, consumers are increasingly seeking to meet the personalized apparel products with specific functions....
[会议论文] 作者：Shilong Jiang,Shouzhong Hu,
来源：The 12th Asian Textile Conference (第12届亚洲纺织会议暨2013年纺织学术年会) 年份：2013
In this paper, the main content is the industrial cluster brand strategy of textile and garment in shanghai.Based brand theory, I put forward the concept of brand development of industrial cluster....
[会议论文] 作者：Changkuan Gao,Shouzhong Hu,
来源：The 12th Asian Textile Conference (第12届亚洲纺织会议暨2013年纺织学术年会) 年份：2013
With the rapid development of the knowledge economy and the information society, the importance of some elements of the traditional industry clusters have changed, which makes this cluster model adapt...
[会议论文] 作者：Hui Lu,Shouzhong Hu,
来源：2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛 年份：2015
The textile industry is facing the challenge of the industrial revolution,this paper studies the influencing factors of typical state-owned textile group developing the cluster brand strategy in our c...
[会议论文] 作者：Jingjing Zheng,Shouzhong Hu,
来源：2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛 年份：2015
The comprehensive quality of the clothing market for dress design talents,ability demand is higher and higher,and the single costume design talents knowledge framework,which requires the domestic inst...
Clothing information coding design and application based on classification of product characteristic
[会议论文] 作者：Xufen Huang,Shouzhong Hu,
来源：2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛 年份：2015
The transformation of information system in apparel enterprise cannot do without the basic data management products.The classification of apparel products is complex,This paper summarizes the general...
[会议论文] 作者：Hai Liu,Shouzhong Hu,
来源：2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛 年份：2015
Building database of "the consumer map" based on the theory of 4c,and mining the database to make the consumer segment,then build the precision marketing segmentations model.Through the marketing data...
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