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The Trends of Cigarette Brand Switching among Urban Chinese Smokers:Findings from ITC China Survey,2
[会议论文] 作者：Steve Xu,Gang Meng,Geoffrey Fong,Tara Elton-Marshall,Shannon Gravely,Anne Quah,Guoze Feng,Yuan Jiang,,
来源：第十一届亚太地区烟草或健康大会 年份：2016
Background: The China National Tobacco Company(CNTC)relies heavily on flagship brands to compete on price,and brand identity and product differentiation to retain current smokers and entice new custom...
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