广告在现代经济和社会生活中起着非常重要的作用.本文主要运用语用理论、会话理论等探讨广告语言中语用预设的特点和功能,揭示了广......

This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise S......

The aim of the research is to discover the impact of HRM practices on women employees’job satisfaction of selected priv......

Based on the Relevance Theory established by Sperber ＆ Wilson, this paper sets out to look into the persuasive power in a......

The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this ai......

The issue of this study continues the analysis of persuasive truth （the ＂truth＂ of beliefs）, a problem debated by us insever......