The ecological moral is a kind of ecological education activity and it is a brand-new educational format after integrating the traditional interpersonal moral education.Its target is to cultivate the educatees the ecological wisdom, ecological consciousness and ecological ability.The ecological moral content in colleges and universities contains the education in five aspects, including the environmental protection, scientific outlook on development, scientific outlook on consumption, ecological experience and interpersonal caring, etc.In order to carry out the ecological moral practice, it needs to make efforts in five aspects, including teaching construction, campus environment construction, campus cultural construction, social practice activity and legal propaganda and education.It needs to put efforts to strengthen the penetrations into the courses, landscape the ecological moral, create the ecological moral atmosphere, experience the practice and publicize the ecological law.The purpose is to arouse the ecological consciousness of the university students and cultivate their beauty appreciation for the environment; stimulate their reformation consciousness and improve their legal consciousness.