【摘 要】
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A synergistic relationship between online distribution and revenue management is paramount in achieving effective top-line revenue growth in the hospitality industry.The deployment of effective revenu
【机 构】
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Spokane Spokane, USA
论文部分内容阅读
A synergistic relationship between online distribution and revenue management is paramount in achieving effective top-line revenue growth in the hospitality industry.The deployment of effective revenue management strategies within the dynamically changing online distribution network is fast becoming a significant discipline in hotel and lodging operations management.Because the inherent characteristics of electronic distribution are linked directly to evolving technology and consumerism,increased levels of investment in systems technology and human resources is required for marketplace survival.This case study captures and analyzes the deployed online distribution strategies of hotel accommodation suppliers in two global tourism destination markets,Guangzhou,China and San Francisco,USA.This case study analyzed The Garden Hotel Guangzhou against the Parc Fifty-Five Hotel in an online distribution comparative.The study compared and contrasted the following criteria:Online presence evaluated within the context of four key performance attributes:(1) reach,(2) consistency,(3) content,and (4) price parity.
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