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本文从国内企业与设计师在产品开发中针对色彩计划的主要认识与操作问题展开分析,通过论述使人们能够正确认识色彩计划的深刻意义,了解到色彩计划对其它相关环节的潜在影响力,明确产品色彩计划的根本目的是要实现色彩的市场附加价值,而不是单一的美学价值。在这个新的世纪里,每一个企业、每一名设计师都应该以全新的角度重新认识产品中的色彩计划,深入挖掘其潜在价值。
This article analyzes the main problems in the product development of the color plan from the domestic enterprises and designers. Through the discussion, people can understand the profound meaning of the color plan correctly and understand the potential influence of the color plan on other related links. The basic purpose of the product color scheme is to realize the added value of color market, rather than a single aesthetic value. In this new century, every enterprise and every designer should rediscover the color scheme in the product and dig out the potential value from a completely new perspective.