技术营销是推动企业科技成果转化的新型管理手段。本文在技术营销相关研究基础上,从投入产出角度出发,遵循技术和市场两大要素,构建了包含技术投入、经费投入、技术产出、市场产出四方面的技术营销评价模型,在此基础上,利用相对偏差模糊矩阵法评价了我国三大汽车集团的技术营销绩效水平,并最终提出了相应建议。 Technology marketing is to promote the transformation of scientific and technological achievements of the new management tools. Based on the related researches of technology marketing, from the perspective of input-output, we follow the two major factors of technology and market, and construct the evaluation model of technology marketing which includes technical input, financial input, technology output and market output. Based on the relative deviation fuzzy matrix method, this paper evaluates the technical marketing performance of China’s Big Three Automobile Group, and finally puts forward some suggestions.